Portfolio

This portfolio showcases selected work across various industries and stages of growth. Every project is grounded in strategy and built for clarity and connection.

BWI (Better Without It)

Substance Abuse Prevention Campaign

State of Kentucky

In this statewide campaign we contributed to the creative execution and day-to-day content strategy across Instagram and TikTok. Helped refine the campaign’s tone of voice, elevate visual storytelling, and improve post consistency through weekly story planning, content scheduling, and engagement-focused formats.

  • Supported the development of a refreshed content strategy focused on clarity, storytelling, and relatability

  • Created short-form videos and social story series tailored to Gen Z voice and behavior

  • Collaborated on performance-based planning to boost engagement and save creative resources

Impact Highlights:

  • 30% increase in Instagram story views during the 8-week period I supported the project

  • Grew Instagram reach by 25% through improved content timing and relevance

  • Helped reframe brand messaging to be more peer-led, increasing saves and shares on key post

Le Macaron

French pastry business

We led the full content and digital marketing strategy for a local French dessert shop, including ad management, photography, videography, and social media campaigns. Created short-form videos, ran community engagement activations, and developed brand-aligned visuals to increase both in-store and online visibility.

Impact Highlights:

  • 40% increase in Instagram engagement over a 2-month period

  • 60% increase in reach through reels, story content, and ads

  • Ran targeted ad campaigns

  • Produced 12+ branded video pieces for reels, stories, and ads

  • Photographed 50+ product and lifestyle shots for ongoing use

What’s The Fix

Substance Abuse Prevention Campaign

Acted as a strategic advisor on a youth-focused public health campaign aimed at sparking honest conversations around mental health, substance use, and belonging. Helped shape the tone, content direction, and community-focused messaging to ensure real relevance with Gen Z audiences in Central Florida.

Impact Highlights:

  • Helped shape how the campaign speaks to Gen Z by advising on voice, tone, and messaging that actually feels relatable

  • Supported the team in reworking messaging pillars to align with current youth mental health and prevention trends

  • Will be rejoining the creative strategy team for the campaign’s official relaunch in 2 months

  • Increasing early testing engagement by 35%.

Get in touch

Not totally sure what you need yet? That’s okay — let’s figure it out together. We’ll talk through what’s most helpful for where your brand is right now.